The essential internet guide to Brighton and Hove has hit the streets on the side of the town's buses.
Banner advertisements for thisisbrightonandhove.co.uk have been pasted on 65 vehicles.
They will be seen on bus routes between Shoreham and Newhaven.
Newsquest (Sussex), the firm behind the website and the publisher of the Argus, hoped the month-long campaign would boost visitor numbers.
Managing director Howard Scott said: "Bus advertising is particularly suited to website promotion. We are, in effect, building a new brand in the marketplace.
"While the Argus clearly has a very large local audience, there are always additional people we can impact on through different means."
Thisisbrightonandhove.co.uk provides the latest local news and sport, an archive of restaurant and bar reviews and tourist information.
It also features an online version of evolution.
The site has just been redesigned after a lengthy consultation with users. Its new look has sparked a leap in visitor numbers.
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