Russell Hicks calls for support for local shops and specifically criticises Brighton and Hove Bus Company for advertising Crawley's County Mall on buses (January 8).
County Mall will always spend money on advertising to attract shoppers from Sussex.
In our case we reused the money to help fund a major campaign (Hove Into View) jointly with businesses in Hove to promote locally owned shops, hotels and restaurants.
-Roger French, managing director, Brighton and Hove Bus and Coach Company
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