Thirty jobs will be created when a chain of cafes opens a further outlet on Brighton's waterfront.

It is hoped the £500,000 Wildlife Cafe development, which will be opened at Brighton Marina at the end of this year, will build on the success of two other similar business in Eastbourne and Hastings.

The chain, the brainchild of entrepreneur Andrew Hind, has pledged to donate 50 per cent of its profits to help wildlife.

Mr Hind, who has a background in property and finance, said: "Brighton is an up-and-coming place and is an ideal setting for a wildlife cafe.

"We can confirm we have signed up for an outlet at the Brighton Marina and hope to open our doors to the public within the next eight months.

"As well as creating jobs locally, the cafe will offer great food at realistic prices in a friendly environment.

"Visitors will have the added bonus of knowing they are contributing in a practical way to the preservation and conservation of endangered animals around the world."

Wildlife cafes, with their trademark greenery, wooden animals, waterfalls and educational visuals, aim to create a feeling of eating under canvas in the open air.

The chain has joined forces with Sussex-based charity Care For The Wild International.

Mr Hind, 44, said: "I wanted to put money into projects where it helps endangered animals directly rather than going towards admin costs.

"In some charities, for every pound raised, only 30p goes towards practical help.

"I chose Care For The Wild as, by having low overheads, they are able to contribute at least 80p per pound.

"As for myself, I do not take a penny out of the profits."

Two more cafes are due to open in Tunbridge Wells and Maidstone this year and Mr Hind's ambitious expansion plan sets a target of 65 wildlife cafes throughout the UK within the next six years.

He aims to generate £3 million a year for wildlife.

Mr Hind said: "In terms of my own experience, I have spent time in Africa on and off for 12 years.

"I was particularly disturbed by the plight of orphaned elephants in Tsavo, Kenya.

"Elephants have similar emotions to humans and cry, love and mourn when their parents die.

"I just could not stand by and watch this happen."

Derek Welton, of Care for the Wild International, which is based in Rusper, near Horsham, said: "When Mr Hind approached us with his idea of linking up it was an amazing opportunity for us.

"We both have a common interest in putting money back into wildlife.

"With support from people like Mr Hind, we can increase the fight against ivory and tiger poachers."

The charity's projects include caring for baby elephants in Kenya, some only weeks old, whose mothers have been killed by ivory poachers for their tusks.

Large enclosures have been built for orphaned tiger cubs rescued from poachers in Thailand, Cambodia and Laos.

The charity also supports wildlife sanctuaries throughout the UK.