Big Brother's newest housemate has been helped through the door by a Brighton-based PR agency.
Midnight Communications ran a campaign to help Josh Rafter join the house when the first contestant is ousted next weekend.
Last Friday, Channel 4 announced Josh had won a phone poll against two other Big Brother hopefuls and will begin life under the nation's glare on Saturday.
Lindsey Edmunds, managing director of Midnight in London, said: "I have known Josh for years and he is such a great chap, the Midnight team decided to help him win.
"I have written content for his dedicated web site, which has had more than 15,000 visitors since it went live.
"We also orchestrated a email campaign urging people to call and register support for Josh and more than 150,000 emails were sent out promoting him to Big Brother fans."
The web site will be updated during Josh's time in the house.
www.joshandpecs.com
www.midnight.co.uk
www.channel4.com/bigbrother
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