Albion's centenary celebrations are under threat from an in-form player they rejected as a schoolboy.

Bournemouth's James Hayter, who scored the winning goal when the sides last met, is aiming to make the Seagulls pay again for that decision.

Saturday's south coast derby at Withdean has been designated by Albion as their special centenary match, as it falls closest to the date of their first game in the Southern League in 1901.

The build-up got under way last night. Players past and present gathered at Borders bookshop in Brighton for the official launch of 'Albion The First 100 Years', written by the club's press officer Paul Camillin, with pictures by Stewart Weir and Argus photographers.

Saturday's match programme is a special 60-page edition, printed on A4 paper. The giant flag organised by contributors to the North Stand Chat website is scheduled to be unveiled and Albion will be presented with a commemorative plaque from the FA.

The club also have "a few little surprises planned", but so does Hayter.

"I played for Brighton at under 15 and under 16 level, but they didn't take me on," he revealed. "Liam Brady was the manager of the first team at the time and Ted Streeter was in charge of the youth team.

"It was a big disappointment for me. Getting a knockback in your career always is.

"Kerry Mayo was there at that time and they told me quite early, so at least I had time to get another club."

Hayter has been at Bournemouth for six years. Micky Adams watched the 22-year-old score and win a penalty in last Saturday's 3-2 win over Bury, which must have reminded the Albion boss of the danger he poses.

Hayter hit the golden goal winner for the Cherries in extra time to knock Adams' Seagulls out of the Auto Windscreens Shield at Dean Court two seasons ago.

"It would be nice to score the winner again," Hayter said. "We are looking to get something out of the game and I am not bothered who scores as long as we get the points.

"Everyone was down after losing 6-0 at Peterborough on Tuesday, but we have just got to put that behind us. You cannot let things like that affect you. No professional likes to lose in that way, so the lads will be all fired up."