Internate, a Brighton-based online products and services company, has launched two packages to help small and medium-sized enterprises maximise return on their internet investment.

Updateme enables companies to access and edit their own web site content through its internet browser, helping to minimise irrelevant or out-of-date information.

Tellme allows businesses to better understand customer issues and requirements.

Internate's managing director Craig Hanna said his company had used its experience to design the packages.

He said: "As a SME ourselves, we understand the necessity to maximise return on the time, money and effort invested in creating an online presence, ensuring it remains a valuable route to market, a communication tool and customer information resource."

Both systems have already been successfully adopted by Brighton-based humidity and temperature control specialists Rotronic Instruments.

Rotronic's sales director Robin Farley said: "I can update our site with new words or pictures from my desk using a standard word processing tool instead of having to get the web company to carry out all the changes. When we see lots of customers asking the same question, I can add the information they want to the main body of our site without any extra cost or hassle."

Web site users can use Tellme to ask a question in plain language. It then matches the question to the answers it already has and, if there is no match, emails the question to the Rotronic technical support team.

It is also possible to view the ten most frequent questions other people have asked.

Mr Farley said: "Most people do not know what instrument they need.

They want to know how to measure humidity or temperature in specific conditions or in a particular application.

"We are getting questions from customers we would never have anticipated. If we had just put up a normal set of frequently asked questions, we would not have been close to what customers actually wanted to know."

www.internate.co.uk
www.rotronic.co.uk