A unique watercolour used on the cover of the 1966 World Cup final programme fetched £3,400 at auction just minutes after this year's contest kicked off.
A mystery bidder snapped up the artwork featuring the famous Jules Rimet Trophy set against a blue background and the Union Flag.
The board-mounted painting was used as a rough copy for more than a million 1966 World Cup final programmes, the only time England has won the trophy.
It was discovered during a house clearance in Eastbourne.
The home's owner worked for Midlands-based printers McCorquodales, who designed and printed World Cup programmes in the Sixties.
The auction took place at the Eastbourne Auction Rooms.
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