The key to successful contact management is linking your people, processes and technology to deliver the highest possible level of customer service.

Given the time constraints faced by anyone in business, this is a tall order.

Sage Contact Manager allows you to stay ahead of the game.

It allows you to monitor your customer relations, understand your customer profiles and offers a way to plan targeted marketing campaigns.

Having listed your existing customers in the easy-to-use database (data can be imported from other applications), you can set up mail merges, email shots, letters, faxes and memos.

The software integrates seamlessly with Microsoft Word, so it doesn't take long to become really productive.

Its real strength is its builtin sales process system that allows you to keep tabs on the sales procedure.

You can plan your sales campaign and then track the communications so you maximise sales opportunities and close more deals.

This package is designed to make it easy for a sales person to access essential customer contact information.

Because every contact is recorded, administration becomes more efficient and service levels will improve.

Just what the sales manager ordered.

After several hours of investigation, I couldn't find any reason to criticise Sage Contact Manager. It is relatively inexpensive and offers so many advantages to a growing sales team.

It will almost certainly impact in a positive way on any company's bottom line.

Price: £250.

Contact: 0191 255 3000.

Feel good factor: 9 out of 10.