Football fans have been bamboozled at the apparent sight of Sven Goran Eriksson wandering around Sussex.

Supporters have been left open-mouthed thinking the England boss had flown home from Japan early.

Lookalike Roy Watson from Southwick has become used to amazed expressions.

And, as World Cup fever has gripped the nation, the iron mongery sales rep has been persuaded to sign on as a professional Sven-a-like.

Roy, 49, said: "It started about three months ago when my next-door neighbour mentioned the likeness.

"I must have had 18 or 19 people come up to me and say I look like Sven.

"Taxi drivers have started pointing at me.

"I could not even see the resemblance to start with, other than the hairline.

"I have nothing in common with Sven at all, we just look similar.

"I have little interest in football really."