People who rang a classified ad in The Argus found they were helping Jade to win the Big Brother final tonight.
Many of them rang a number advertising what seemed like a tempting price for a TV and DVD player.
They found it was a Big Brother voting line and they had cast their vote in favour of Jade.
Perhaps they should have had a clue the ad was about the amply-proportioned contestant because it specified a widescreen TV.
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