Lord Of The Rings: The Fellowship Of The Ring sold a record-breaking 1.27 million DVD and video copies on its UK release day last Tuesday.
JRR Tolkien's fantasy beat the previous record-holder Harry Potter And The Philosopher's Stone, which sold 1.25 million first day copies when it was released in May.
It sold 1.6 million copies in a week and was credited with increasing sales of players by 280 per cent in the week of its release.
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