Residents in Kemp Town say a rusty and derelict children's ride is a bad apple and is shaming their seafront.
They want the crumbling ride on Madeira Drive, which resembles a giant Cox's orange pippin, tarted up or removed.
Brighton and Hove City Council is also keen to see the defunct Peter Pan's play area revamped but said a potential investor pulled out.
Dr Janie Thomas, of the Kingscliffe Society, said she would like the area bulldozed and replaced with a new play zone with sporting facilities.
She said: "There is a wonderful stretch of seafront with wonderful architecture and you have that mess. It's a complete blot on the seascape.
"There are lots of amusements on the pier. This is an inappropriate place and looks hideous.
"There is nothing for children in this part of Brighton. I would like a nice wooden play area and maybe some sporting facilities there."
Dr Thomas said the rotting apple could not help the city's bid to become European Capital of Culture in 2008.
However, a council spokesman dismissed fears such prominent wrecks could harm the city's image.
He said: "It's been a frustrating issue. We had someone lined up last year who promised a major investment which never materialised.
"We're now faced with getting the lease back and finding a new investor.
"However, it won't affect the bid.
"Even the world's most beautiful cities have tatty bits and we're no different. But we want it improved as soon as possible."
Councillors Betsy Brewer and Gill Mitchell say the apple structure is at the core of a series of neglected facilities east of the Palace Pier which need to be renovated or replaced.
Coun Mitchell said: "The site is a dangerous eyesore with rusting fairground rides and arcades.
"It attracts people who light fires, use drugs and who sleep in the derelict amusements."
However, she is also keen for work on the ageing Madeira Lift and for a consultation panel to look at potential developments at Black Rock.
The issues will be raised at the next culture, regeneration and housing meeting on September 12.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article