Controversial plans to turn part of a busy city street into a bus lane have gone on show.
Traders fear a bid to remove the one-way system around Hove's historic Floral Clock will kill passing trade.
However, consultants who drew-up the Church Road improvement scheme for council bosses insist businesses will not suffer.
They say, although through-traffic would be re-routed north of the square, voucher parking bays on the opposite side would remain.
Customers would be able to use the bays while visiting shops and then would have to drive around Palmeira Square to get back to Church Road.
People living in Palmeira Square would have to do the same to get to and from their homes.
Shop owners said they will still object to the change.
Samantha Jakeway, of Floral Designs, said: "I am still opposed to it because I just don't see the need to change the way traffic flows at all. It works well as it is and altering things for the sake of it will just be a waste of money."
People living and working in the area were given the chance to air their views during a three-day exhibition at Hove Town Hall, which finished on Saturday. Their opinions will now be taken into account by project managers.
Other proposals include better crossings for pedestrians and environmental improvements along Church Road.
The venture has been drawn up by Birmingham-based consultants Owen Williams which will amend the scheme to take into account any suggestions.
Gurminder Sagoo, of Owen Williams, said: "There will still be access for customers and people living in Palmeira Square."
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