Supermarket giant Sainsbury's yesterday announced it is recruiting 10,000 extra staff after shoppers demanded shorter checkout queues.

It is hoped more checkout operators will reduce waiting times for customers who will also be offered more help packing.

They can expect service with a smile as cashiers and managers at the 500 stores nationwide will be taking part in a new bonus scheme related to customer satisfaction.

Most of the newly-created jobs will be part-time to help at peak times.

The queue-busting move follows research by Sainsbury's on shoppers' experiences.

It found the majority of them put shorter queues at the top of their list of wants.