Design and marketing agency Mosaic has been appointed by Palace Pier to manage its first major summer marketing and advertising campaign.
The Brighton-based agency will manage the campaign, the largest of its kind undertaken by the pier, to promote two free live music and activity stages built for the summer.
Under the title Brighton Pier Live, the stages will run under the themes of Summer of Fun and A Tribute to Summer.
Laurie Griffiths, managing director at Mosaic, said: "After the year our piers have had it's great to be able to send a message of good news."
The six-figure marketing campaign devised by Mosaic will run across all media in London and Brighton in the forthcoming months.
Wednesday July 9 2003
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