Free ice cream will be dished out as part of a campaign to raise money for a national children's charity.
Ben & Jerry's will be holding a Free Cone Day in Brighton to celebrate its 25th birthday and raise cash for ChildLine.
The company's school bus The Flying Friesan will be visiting Brighton Place on Wednesday, July 23, between noon and 2pm.
Free Cone Day dates back to 1979 and the first Ben & Jerry's scoop shop - a dilapidated gas station in Vermont, USA.
The business partners had only just made it to their first anniversary and marked the occasion in the best way they knew how - scooping up free ice cream.
ChildLine is a 24-hour free helpline for children and young people.
Fund-raiser Wes Salton said: "Since 1999 Ben & Jerry's fans have helped raise more than £60,000 for our schools project, Chips (ChildLine in Partnership with Schools).
"Free Cone Day gives ice cream lovers the chance to have their cone and eat it while donating to charity."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article