Former Albion manager Peter Taylor has snubbed an approach from Reading to take over at the Madejski Stadium.
The Royals turned to the Hull City boss after Alan Pardew was given the all-clear in the High Court to succeed Glenn Roeder at West Ham.
Taylor, who has steered the Tigers to second place in Division Three, has instead committed himself to the KC Stadium.
Hull chairman Adam Pearson said: "Peter was flattered a successful club such as Reading wanted to pursue their interest in him but is very clear his foreseeable future is with Hull City Football Club.
"He is also determined to take the club to the higher echelons of the Football League."
Sources close to the Royals suggest current Albion chief Steve Coppell is a leading contender for the Reading position.
Former England captain Tony Adams and Glenn Hoddle have also emerged as early candidates.
Reading's caretaker manager Kevin Dillon has urged his club's board to make a decision soon.
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