Independent retailers must drag themselves into the 21st Century if they want to secure their long-term survival.
They need to use modern technology to transform their businesses, according to the Brighton City Centre Business Forum.
If they fail to adapt they will flounder against increasingly fierce competition from larger corporations and multinationals.
Small and unusual shops characterise much of Brighton, especially The Lanes, which has become a major tourist trap.
But that character is under threat from large franchises which are setting up in increasing numbers.
The forum wants independent retailers to change their habits and rely less on pen and paper.
It claims few are using advanced software to control stocks and less still have the expertise to make calculated sales forecasts.
That means businesses are failing to budget properly and struggle during quieter spells.
Soozie Campbell, forum member and city centre manager, said: "It is vitally important small traders up-skill because they are the heart and soul of Brighton.
"The larger multiples have been benefiting from technology for many years and, as a result, they present serious competition to smaller traders and therefore to the character of Brighton. "The good news is technology is now so cheap even the small guys can afford it.
"I know of one retailer who recovered the cost of his new system in a matter of months simply by getting his pricing right."
Now the forum is staging a special event at the Dome to give retailers the know-how to transform their businesses.
It is sponsored by Sussex Enterprise.
Council leader Ken Bodfish has backed the event, which will also demonstrate a range of internet and broadband systems.
He said: "It is important for the city that the retail industry maintains its status in the local economy and it continues to attract visitors and shoppers from all over the region.
"It's through continued improvement and innovation that this will happen.
"No business can sit still and remain successful.
"I would recommend to all retail business people in the city to go and see how your business can become more profitable."
Retail Revolution is taking place at the Dome on Tuesday, April 27, from 11am to 7pm. Admission is free.
Monday February 16, 2004
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