I am not surprised a certain clothing chain store has been losing profits and popularity.

Thirty years ago I found better value for money was given by their competitors who did not trade on myths and past success stories.

When my daughter bought me a lavender dirndl skirt which, because of its three-inch, ruched waistband, did not fit me, I took it with the receipt, unworn, back to the store but was refused a refund or exchange of goods because "they did not have a comparable garment in stock". It ended up at a charity shop, though I had liked the colour and design.

When my mother and I bought expensive lambswool jumpers that quickly went into holes, again no notice was taken of our complaints.

The quality of the goods declined when the store had most of its clothing made abroad.

If the store could begin selling garments with adjustable waistbands or girdles and socks without tightly elasticated tops, it might make a comeback, especially if it replaced its concentration on profit with good service and quality goods.

A return to true values would enhance its image and chances of survival.

-T. Brown, Worthing