As if the biggest game of the season was not enough, Albion chief executive Martin Perry has another very important match this weekend.
Ahead of Sunday's play-off final at the Millennium Stadium, the club supremo has the small matter of his wedding the day before.
Mr Perry will marry Dr Elwyn Bond at Christ Church, Coldharbour, on the Sussex-Surrey borders on Saturday.
After a reception at their home in the village, the happy couple will set off early on Sunday for Cardiff - in the back of a stretch limousine.
He said: "It's going to be some weekend. We've been trying to organise the wedding as well as selling 31,000 tickets for the play-off final this week.
"We are going in a stretch limo all the way to Cardiff, which will be a laugh. We are then going on honeymoon shortly afterwards.
"When we booked the wedding at the church we would have preferred to have it the following weekend but that's when the village fete is taking place. This was the only weekend available.
"At the time, the club were top of the table so we had our fingers crossed we would get automatic promotion."
Mr Perry was made Albion's chief executive in July 1999. Since his appointment, the club has progressed from Division Three to Division One, slipped back a league and is now one game away from a return to Division One again.
He previously worked for construction giant McAlpine.
Mr Perry and the other board members have worked tirelessly to try to win the battle to build a new stadium at Falmer.
The final gives the club one more chance to hammer home to Deputy Prime Minister John Prescott - the man with the final say on the application - how important his decision is.
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