Albion today unveiled their new home shirt for the Coca-Cola Championship.
The shirt retains the club's traditional blue and white stripes, but with a lighter blue stripe than the previous version.
It also features the symbolic flying Seagull motif positioned above the logo of club sponsors Skint and will be worn with white shorts and socks.
The new kit, modelled in our exclusive picture by young defenders Adam Virgo and Dan Harding, will be worn for the first time at Cambridge United tomorrow.
Replica shirts will go on sale at the club shop in Queens Road, Brighton, from next Friday and versions specially cut for women will be made available for the first time.
Prices of all kit items have been frozen for the new season, ranging from £5.50 for children's socks to £36.99 for an adult shirt. Supporters can pre-order by visiting the club shop or calling 01273 776969.
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