Albion chairman Dick Knight today revealed plans to unearth another Bobby Zamora with the club's transfer windfall.

Knight and manager Mark McGhee want to use part of the £250,000 won for the Seagulls by lifelong supporter Aaron Berry on a young prospect in the Zamora mould.

Albion plucked Zamora on loan from Bristol Rovers' reserves in 1999-2000 before signing him permanently for £100,000.

The hero of West Ham's Championship play-off final triumph against Preston in Cardiff on Monday established his goalscoring reputation with Albion before moving to Spurs and then the Hammers.

Now the Seagulls are looking for the same type of player with the transfer bonanza landed by Berry in the Win A Player competition run by League sponsors Coca-Cola.

Knight refused to name any targets but he revealed: "We are looking for a younger player, not necessarily totally inexperienced like Bobby was when he first came to us.

"We've got a number of players we are looking at and talking about and this money obviously helps."

Southend scoring sensation Freddy Eastwood is likely to feature on Albion's shortlist.

The former West Ham trainee and Grays prospect scored his 24th goal of the season in League Two as United were promoted in last Saturday's play-off final against Lincoln at the Millennium Stadium.

Adam Boyd, who led the Hartlepool attack in their League One play-off final defeat by Sheffield Wednesday the following day, is another potential target.

Boyd scored 29 goals last season. McGhee will have access to inside information on the 23-year-old from ex-Hartlepool boss Neale Cooper, a former team-mate at Aberdeen.

Knight's blueprint rules out more experienced front men such as Carl Asaba, the 32 year-old Stoke striker the Seagulls attempted to sign as a short-term fix towards the end of last season.

Knight refuses to pay inflated prices as a result of Albion's transfer bounty or a lucrative salary to entice a player to sign.

"We know the market value of players we are looking at and we are not going to change that pricing structure," he said.

"Also, the money is not necessarily being used on one player and we are not going to change our wage structure."