A 118-year-old school uniform supplier has gone into administration.
J B Ward and Company, whose Hastings store has been trading since 1891, blames competition from supermarkets.
But directors are still hopeful it can be sold as a going concern.
Francesca Meeks, who bought her son's uniform from the store on Thursday, said: "Very, very sad that this has happened.
"When I was at school my parents used to get my uniform from this establishment. I just think it's so sad."
Paul Appleton and Asher Miller of London-based David Rubin and Partners have been appointed as administrators.
Did you go to school in Wards' uniforms? Let us know at news@theargus.co.uk or leave a comment below
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