“The ‘O’ is more than music and sounds – you’re part of it. We welcome you into the O,” shouted Oneida’s Bobby Matador like a preacher man, his wide eyes gazing out at the sweaty mass of bodies packed into the Prince Albert.

Indeed, the Brooklyn psych-rockers, who have just released their new triple album, Rated O, don’t just give the audience songs for their £8 tickets; they bombard them with a complete sensory explosion.

Hypnotic, droning keyboards swirled around crunchy guitars and krautrock- inspired, rigid drumming. Meanwhile, behind the five-piece band, shapes were projected on to the stage, lighting it in bright, neon colours.

A delayed start to the set, caused by a broken keyboard, forced the band to play fewer songs than they intended, but it cut things short when both band and audience were visibly on a high.

“You guys are awesome,” said Bobby, as the sold-out crowd stamped their feet for more.

Some find Oneida’s music too dense, too distorted or simply too challenging to listen to. But for those who appreciate them, their clever song construction, particularly their way of building up each number from a simple riff, is captivating.