Recycling bins have been installed on the seafront and more are planned for the city centre.
The move is the latest stage in Brighton and Hove City Council's attempts to boost the city's recycling rate.
Five pairs of recycling bins have been installed at locations along the busiest stretch of the seafront, with four metre high green flags to identify them.
One of each pair is for glass and the other for paper, cardboard, plastic bottles, cans and tins.
The council urged people to make sure they keep glass separate as it can make it impossible to recycle if it is mixed with other materials.
It also asked beach-goers to avoid taking glass to the beach where possible because of the potential to become a hazard.
Councillor Geoffrey Theobald, cabinet member for the environment, said: “Beach-side recycling is the first step in our drive to enable people to recycle in the city’s busiest visitor areas. We want to make it easy and convenient to recycle and we’ll be following up with sites in the city centre.”
Thirty new on-street recycling bins for litter are planned for the city centre, in St James’s Street, Western Road, North Street and Queens Road. If successful they will be expanded to other busy areas.
The council reminded people not to put hot barbecue containers into litter bins where they can catch fire.
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