For those of you who get fairly annoyed with battling through Churchill Square in order to get your weekly fix of H&M goodies, you'll be relieved to know that a new, bigger store will be opening on (181-185) Western Road this week on Thursday.

On three floors, the new store will feature H&M's full range of denim wear, underwear, cosmetics, the MAMA maternity range and BiB, H&M's plus-size range. It's the first time that the full men's and women's wear collection has been available in Brighton.

I'm desperately hoping that the 'complete range' also extends to the Jimmy Choo collection that is rumoured to become available in 'selected' stores from November the 14th this year. H&M has created a collection of shoes and bags with the iconic brand which is to appear in 200 shops worldwide and it's H&M's first collaboration with an accessories brand.

The shoes are expected to cost from £30 for a pair of ballet pumps to £170 for a pair of boots, not bad when you compare it to prices of £245 upwards in Jimmy Choo's main collection. There will also be a men's collection of shoes, bags and accessories. Fingers crossed eh?!

To celebrate the opening of the brand spanking new store this Thursday, the first 200 customers in line will each receive a randomly selected gift card ranging in value from £5-£100, as well as a H&M goody bag. There will also be gifts with purchase on opening day, while stocks last. The store opens at midday so make sure to get yourself down there as soon as humanly possible!

I'm hopping along to the preview party on Wednesday, where they have promised me canapés, drinks, a DJ set from The Maccabees and discounted shopping - hurrah! If you've managed to get hold of a ticket, I'll see you there - make sure you come and say hello!