Churchill Square: Brighton Sostrene Grene to open on November 29

Sostrene Grene will fling open the doors to its Danish homeware store in Brighton's Churchill Square on November 29 in time for the first December weekend of Christmas shopping.

The store will also be giving away a large, tufted rug worth £60 to each of the first 100 customers through the doors as well as a branded goodie bag.

Norma Jacobs, of UK Joint Venture who operate Sostrene Grene in the country, said: “We’re delighted to bring Sostrene Grene to Brighton, a city known for its artistic spirit.

Churchill Square (Image: The Argus)

"As we step into the holiday season, we invite everyone to discover our collection - perfect for adding a touch of Danish hygge and Scandi-inspired style to the festivities.”

Inspired by the Danish concept of "hygge", a concept centred around taking time away from the daily rush to “relax and enjoy life’s quieter pleasures”, Sostrene Grene sells a range of Scandinavian homeware products.

 The brand, first opened in Denmark in 1976, now has 45 stores in the UK and 300 worldwide.

The opening event in Churchill Square at 10am will also include live classical music, ballet dancers and "plenty of festive spirit".

Part of Sostrene Grene's Christmas range (Image: Sostrene Grene)

Hoarding announcing the Sostrene Grene opening appeared in Churchill Square in October. The store will open in the unit between New Look and Quiz.

Churchill Square's Mark Buchanan-Smith said: "We at Churchill Square are thrilled to announce the upcoming opening of Sostrene Grene in Brighton. The introduction of Sostrene Grene is just the first step in our ongoing commitment to expanding and improving the retail landscape at Churchill Square.

"We are dedicated to creating a vibrant, diverse shopping destination that caters to the evolving needs and preferences of Brighton's residents and visitors alike.

"We look forward to welcoming Sostrene Grene to the Churchill Square family and invite all our customers to join us in celebrating this new chapter. This opening not only enhances our retail mix but also reinforces Churchill Square's position as a key meeting place in the heart of Brighton.”