A bus company has warned passengers again to beware of a free bus ticket scam.

Social media adverts purporting to offer a free six-month pass have been shared on numerous Facebook pages under the guise of a new initiative.

They encourage people to click on a link and fill out a short survey to redeem their Key smart card.

In July, Brighton and Hove Buses warned passengers of a similar scam which offered a free annual pass.

A spokesman for Brighton and Hove Buses said: "We have been made aware of a current scam on social media that offers 'Free bus travel for six months with Key Smartcard'.

“This is not a genuine offer and we urge you not to click on any links or provide personal data.

“The offer is being made by multiple handles and accounts and via sponsored posts.

“Some posts may contain images that may look like products from Brighton and Hove Buses such a Keycard. If you see an offer like this please do not click on any links and report the post in the usual way.”