A new jewellery shop will open in the city centre.

Orelia is preparing to launch its flagship shop in Prince Albert Street, Brighton, on October 17.

The boutique-style store, which has taken over the unit formerly home to Art 5 Gallery, has been entirely re-designed and remodelled ahead of the grand opening, which coincides with the brand's 16th anniversary.

The company said it has used a “considered” colour palette of soft neutrals and “tranquil tones”, with tactile panelling in-keeping with the building.

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Customers can expect a gift-wrapping service, gift cards with add-ons such as candles and chocolates, a create your own charm bar and events.

The brand also said jewellery welding, a piercing bar and complimentary engraving will be coming soon.

Founded in 2008 by female entrepreneur Collette Flood, who still stands at the helm today, Orelia says it is on a mission to be the bridge between luxury and value by delivering contemporary design and great products at a compelling price.