Work on the city's latest seafront hotel is progressing and new plans have been submitted.

No. 124 by Guest House, in King’s Road, Brighton, will have 32 rooms in a Regency-style building.

The hotel, which looks out onto the West Pier, will have an outdoor terrace bar, a restaurant called Pearly Cow and rooms for events.

It is set to open this autumn and now developers have submitted plans for finishing touches on the building, including signage, metal posts and lettering. 

Plans for signage on the new hotelPlans for signage on the new hotel (Image: BHCC)

Some signs will be for the Pearly Cow restaurant and others are for the spa facilities.

The developer is also seeking permission for a metal arch over the entrance.

Consultation on the plans is open until Friday, September 20.

READ MORE: Inside seafront hotel after major multimillion-pound transformation

The Pearly Cow will seat 65 people and will serve seafood, grilled meats, and vegetables. Classic favourites will also be on offer, including the eponymous signature dish, The Pearly Cow, which combines 45-day aged fillet of beef tartare.

Half of the 32 rooms in the hotel have sea views looking out on the West Pier.

Signage for the Pearly Cow restaurant at No. 124Signage for the Pearly Cow restaurant at No. 124 (Image: BHCC)

The reception will be decorated with art and sculptures by made by artists from the city.

Four of the rooms can be interconnected to cater for family stays and larger groups.

For the ultimate Brighton stay, there is a suite on the ground floor, accessed by its own dedicated seafront entrance, as well as through a hidden connecting door opening into the reception area.

One of the bedrooms(Image: GuestHouse Hotels) The suite features a super king bedroom with walk-in wardrobe, a separate lounge with its own pantry and bar, kitchenette and a bath and wet room.

A spokeswoman for Guest House hotels said: “We have channelled the eccentric spirit of Brighton and given it a grown-up twist. 

“Perfectly placed in the cultural hub of the UK and just over an hour by train from London, this hotel’s location ticks all the boxes - swimmers can dive straight into the water, shoppers can hit The Lanes and kitsch-Britain lovers can be on the pier and in the arcades in no time.”