A beauty brand has announced when it will open its new store in the city.
Pure Seoul will open in Brighton’s North Street on September 4 after the company signed a ten-year lease on the site of the former Kurt Geiger.
Luxury British footwear and accessories brand Kurt Geiger closed in February this year, a month after neighbouring fashion retailers Maje and Sandro shut their doors.
On Pure Seoul’s opening day, the first 100 customers will be given a welcome goodie bag of Pure Seoul’s newest and most-loved products, worth over £300.
“Since opening our first store in Soho, we have been inundated with requests to bring Pure Seoul to the South of England,” said Gracie Tullio, Pure Seoul’s co-founder.
“Brighton’s vibrant culture and welcoming values felt so perfect for us, and after a year of looking for a suitable unit, we are thrilled to present our new beach-side store.
“The store is a mini K-beauty wonderland with almost 800 individual K-Beauty products and 40+ brands to choose from. The range has been hand-picked by our products team to perfectly match our Brighton customers, including our exclusive gender-neutral makeup brand Laka and all the latest TikTok trending skincare.”
The shop will offer a curated selection of almost 1,000 Korean skincare, haircare and makeup products.
All the products in-store will be 100 per cent cruelty-free, with additional vegan and natural offerings.
Read more: DIY chain B&Q opens new store in city centre
The brand began as an online store only five years ago and has since expanded to open physical stores at Soho and Westfield White City in London, as well as Oxford.
“Our marketing team has prepared an exciting treat for our Brighton customers,” said Felicity Loftus, head of marketing at Pure Seoul.
“On launch day, the first 100 customers will receive our famous K-Beauty Goodie Bag. Plus, you can enjoy a line-up of games, activities, and campaigns to win even more full-sized skincare and makeup products. Expect a fun-filled day, complete with our signature K-POP soundtrack.”
The news comes after the new B&Q Local store opened in the former Poundland unit in North Street.
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