A football club has signed a new two-year sponsorship deal with an eco-friendly toilet paper brand.

Lewes FC has just announced their new front of shirt sponsorship with Who Gives A Crap.

The company commits 50 per cent of its profits to support people who still do not have access to clean water or toilets. So far, it has raised over £7 million.

This sponsorship sees the end of Lyle and Scott as the main shirt sponsor since 2020.Players Becca Teale and Eddie Allsopp  show off the new shirts (Image: NICKY THOMAS)

Emily Kraftman, UK boss of Who Gives A Crap, said: “As big fans of Lewes FC and what they stand for, we couldn’t turn down the opportunity to help drive change across football and society through our partnership.

"Here's to bringing a bit of cheekiness to the home of the world’s second favourite team this season.”

The football club's main shirt sponsor has been menswear company Lyle and Scott since 2020.

Lewes FC’s commercial manager Stef McLoughlin said: “We’re nothing but purposefully unconventional and this partnership symbolises everything we stand for as a club.

“I’m sure the fans and our owners across the world will all get behind our new signing and we look forward to delivering a lot of clean sheets together this season.”