A warning has been issued after a dog fell off the edge of a steep river bank into the river.

HM coastguards from Romney Marsh assisted crews from RNLI Rye Harbour Lifeboat Station at Camber Sands on Wednesday after they received calls about a dog in trouble in the River Rother.

The RNLI lifeguards and beach patrol teams, who were already at the scene, managed to encourage the dog out of the river and back onto the beach safety.

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The pet suffered no injuries and was reunited with its owner on the beach.

A spokesman for the HM Coastguard Romney Marsh: "Please keep dogs on a lead where near deep waters, cliffs or any other nearby dangers.

"In a coastal emergency dial 999 and ask for the coastguard."

People are also advised to seek help from agencies rather than get themselves into danger.