The Seagulls have announced a three-year-long partnership with a children's charity for it to deliver aid and resources.
Brighton and Hove Albion bosses finalised the deal, for an undisclosed amount, with Unicef this week with chief executive Paul Barber saying the charity's values aligned with the club's.
The two organisations will create a toolkit to improve sports coaching for children across the world.
Funds donated by the club will be used in Unicef's global effort to deliver vital aid and resources to children who need it most.
Paul Barber said: "We are absolutely thrilled to be a partner of Unicef.
“We are proud and humble that we clearly share many core values with Unicef and that we could help them to deliver some of their incredible programmes across the world.
“We feel privileged to be supporting such an important organisation, to create and amplify best practices in football coaching for children and we are excited about what we can achieve together over the next three years.”
Youngsters at the Brighton and Hove Albion Foundation will also benefit from Unicef under plans to collaborate on future projects.
Unicef said the club's support for the foundation will not change.
UK chief partnerships officer at Unicef Mohini Raichura-Brown said: “Every child deserves to enjoy a happy, healthy, and safe childhood, but global crises like conflict, disease, and climate change are increasingly endangering the lives of children worldwide.
“We are delighted to announce our three-year partnership with Brighton and Hove Albion Football Club, which will support Unicef in its mission to transform the lives of the world's most vulnerable children.
"With Brighton and Hove Albion’s generous support, we can scale up our efforts to support the wellbeing of children everywhere."
The club has previously partnered with women's abuse charity Rise, to encourage women to speak out against domestic violence, and and the Albion's foundation has supported more than 5,000 youngsters each week through work in schools and clubs across Sussex for the last 30 years.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereLast Updated:
Report this comment Cancel