Free goody bags will be given away to the first customers in a new Toys "R" Us shop.

The store, which will have its own a section inside the WHSmith branch in Queen's Road, Hastings, will open on July 20.

An opening event will be held for customers from 9am until 1pm, with the first 50 children to arrive set to receive a goody bag worth over £20.

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Brand mascot Geoffrey the Giraffe will cut the ribbon to announce the official opening.

The new shop-in-shop will have in-store demonstration tables for children to test certain toys and there will be a life-sized Geoffrey the Giraffe sculpture for people to take pictures with.

The shop is one of thirty WHSmith stores that will open a Toys"R"Us shop-in-shop this year, with one opening in Brighton just weeks ago.

Ian Sanders, group commercial development director at WHSmith said: "We’re really excited to be opening Toys"R"Us in Hastings.

"WHSmith is known for being the hub of the High Street by providing customers with a range of great products and services.

"Partnering with Toys R Us gives us a leading toys and games range in our stores and means customers have even more reasons to shop with us. We look forward to welcoming many more customers into our store."