Ed Sheeran lookalike explains why he was at Brighton i360

Ty Jones, who looks a lot like the famous singer, had Brighton beachgoers fooled when he was spotted filming on top of the i360 last month.

The attraction was closed to the public while the filming happened, prompting some to think it was really the Shape Of You singer who has an estimated net worth of around £200 million.

Ty, stage name Ned Sneeran, was filming for a new advert for Tango Ice Blast, a fizzy slushie drink.

"Shooting on the i360 roof was an absolute blast," Ty said.

'It was an unforgettable experience' (Image: Brighton i360)

"The anticipation and speculation it sparked around Brighton was incredible. It was great to see so many people excited about what we were doing."

Ty has worked with Tango Ice Blast for three years and undertaken a few daredevil challenges for the brand, from skydiving to now walking 450ft in the air on the glass pod.

He also sat on one of the i360’s bright pink deck chairs on top of the pod, before joining a yoga class on the promenade for a few moves.

READ MORE: People convinced they saw Ed Sheeran in Brighton

Ty has been an Ed Sheeran lookalike for several years after people at his school noticed the resemblance, and he started to become mistaken for the famous singer daily on the street. 

He has even learnt to sing and play the guitar - which hasn’t gone unnoticed by the real Ed Sheeran who he has met over a pint.

'Ned Sneeran' with a Tango Ice Blast on the top of the i360 (Image: Brighton i360)

Ty said: "Walking on top of the i360, taking in the incredible sights with the gorgeous weather and a Tango Ice Blast in hand, was an unforgettable experience."

A Tango Ice Blast spokeswoman said: "We’re always looking for bold and exciting ways to engage with our fans, and filming on the i360 roof fitted this brief well, so is the perfect way to launch our new flavours.

"We can’t wait for our customers to try these new flavours and experience the thrill themselves."