A car rally showcasing the best of electric vehicles will stop off in the city this weekend.
Stunt shows, test drives, Euros football action and more will be set up on Madeira Drive on Saturday.
More than 100 cars will silently roll into the city while taking part in a battery challenge between Paris, London and Brighton to find the best performing drivers and vehicles between the two capitals and the coastal resort. Some of the rally drivers will travel on to Geneva this year too.
Madeira Drive will be taken over by free displays and stalls showing off the best of the cutting-edge technology while the battery-powered cars arrive to a soundtrack by DJ Woody Cook.
People can book a test drive with Chinese car manufacturer BYD.
Former Top Gear host Quentin Wilson will be hosting a Q&A at the event. He said: "With the current levels of innovation and research, the next decade promises to be the most exciting in the entire 120-year history of the car."
The event is sponsored by energy provider EDF and is organised by communications firm Current PR. BBC Sussex's Allison Ferns will be on the tannoy, speaking about electric cars and introducing drivers.
Hardcore electric motorists will also make the trip down to Swiss city Geneva after the Brighton rally.
The convoy will take three days to make it to the diplomatic capital showing that electric cars can be used for long-distance road trips.
The extended rally will be led by Big Lemon boss Tom Druitt as part of his newly-created EV Rally Club.
Drivers will complete the first leg, to Paris, on Sunday - taking the Newhaven Ferry and heading through northern France before crossing the finish line by completing a circuit of the Arc de Triomphe.
The next leg starts at 7am on Monday morning where drivers will leave the hustle and bustle of the French capital bound for Geneva, winding their way through the French countryside.
The Madeira Drive event runs between 11am and 4pm on Saturday and is free for people to visit and experience the exhibits.
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