A man was airlifted to hospital after a motorbike crash on a busy beach road.
The man, in his 20s, was seriously injured in the collision which involved a motorcycle and a van in Rookwood Road near West Wittering on Sunday afternoon.
Sussex Police are now appealing for witnesses.
The crash victim remains in hospital.
A spokesman for the force said: "Emergency services responded to reports of a collision between a motorcycle and a van on Rookwood Road, West Wittering on Sunday, just after 3pm.
"A man in his 20s was taken to hospital by air ambulance, where he remains at this time in a serious condition.
"Police are urging any witnesses, or those with dashcam footage or CCTV of the area to come forward and make a report.
"You can contact us by emailing collision.appeal@sussex.police.uk, or by calling 101 quoting Operation Allenby."
Rookwood Road was closed for much of yesterday evening.
The man was later transported to Southampton General Hospital for treatment.
The incident came as beachgoers headed back from a day by the seaside at West Wittering Beach, one of only a few sandy beaches in Sussex.
The road has since re-opened.
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