Mod clothing giant Ben Sherman has released a new summer range paying homage to Brighton.
The Ode to Brighton's Beach Club Culture line is an addition to Ben Sherman’s spring collection and was inspired by “the vibrant culture of Brighton’s seafront in the 1960s”.
Mark Williams, creative director at Ben Sherman, said as Brighton is the home of the brand it is an ideal source of inspiration.
He said: “Brighton’s beach clubs in the 1960s symbolized a vibrant era of seaside living, where music and fashion converged, fostering a collective celebration of individuality.
“We wanted to draw inspiration from the lively spirit and colour of the era throughout our collection.
“The collection extends an invitation to embrace the spirit of Brighton's iconic beach club culture, offering a range that transcends time and trends.
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“With a palette reflecting the joy of summer and designs celebrating the brand's heritage, this collection captures the essence of a carefree seaside escape with a modern, sophisticated twist, embodying the ongoing narrative of confidently owning each moment.”
Notable pieces in the range include striped polos and textured beach shirts reminiscent of the original beach shirts designed by Ben Sherman in the 1960s.
“Seamlessly blending nostalgia with contemporary style, these items create a timeless yet fresh addition to the collection,” said Mark.
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