Fast food adverts will be banned on bus shelters as part of a council initiative to promote healthy eating.

Councillors from Brighton and Hove City Council agreed to the recommendations which include restrictions on advertising foods with high fats, sugar or salt.

The ban will affect council bus and taxi shelters across the city.

Council leader Bella Sankey said: “Advertising is constantly adapting and there are many products that used to be advertised that are no longer permitted. It’s important that we make this move to prioritise the health of our residents.

“Evidence shows the link between junk food advertising and an increase in buying and eating unhealthy foods. Restricting what foods can be advertised is just one of a range of measures to help reduce obesity among children and adults in the city.

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“This has been successfully introduced elsewhere without a major impact on income, as advertisers have diversified their ads and to meet the restrictions.”

The decision will come into effect at the end of the current advertising contract which will stop at the beginning of April 2024.

The new contract will mean that the ban will be in place for at least eight years with the option to extend it until 2034.

Currently restrictions on fast food advertising are in effect within 100 metres of schools, NHS buildings and leisure centres.