Best-selling crime writer Peter James opened a new charity shop.
Peter, author of the Roy Grace series which has been turned into a hit TV drama, was on hand to cut the ribbon at the new Guild Care branch in George Street, Hove.
The charity supports and raises money for older people, including those suffering with dementia, along with people with learning disabilities.
Peter said: "People seem to forget that dementia also affects the family and friends of the person suffering and I think this charity helps a lot with that aspect.
"I think it is a brilliant charity and one that people don't really know about."
It is the first Guild Care charity shop in Brighton and Hove and it stocks a wide range of items from clothing to board games and books.
Peter said: "The shop really redefines what a charity shop is. Most charity shops you look at feel like they are filled with discards and hand-me-downs but here they sell top quality items at such a bargain price.
"When I first arrived I thought I was in the wrong shop. I challenge anyone to spend half an hour in here and not buy something."
The shop held a launch event on Friday afternoon to celebrate the opening. Chief executive officer of the charity Alex Brooks-Johnson said: "It's a major step in our progress as an organisation.
"We are a real community organisation and I feel as if this is propelling us into a new world of fundraising.
"We've been welcomed in by the local community and we've had queues of people waiting to enter in the morning.
"We've got people with real merchandising experience putting their knowledge into practice in a way that is for a social purpose.
"It is great to have Peter here today to open it with us. He understands a lot about the charity and he has signed some books for us today.
"To have an author who has sold over 20 million books open your shop is a privilege... and most of them are in here."
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