Women cycle on Brighton i360 for the Sweaty Betty Foundation

Sweaty Betty founder Tamara Hill Norton, Olympic sprinter and bobsleigher Mica Moore and This Morning’s Dr Zoe Williams took part in the inspiring ride experience aboard the Brighton i360 viewing tower on Tuesday.

The event aimed to raise both funds and awareness for the Sweaty Betty Foundation which works to encourage girls into sports.

Olympic sprinter and bobsleigher Mica Moore (Image: The Argus)

“We need to get more teenage girls into sport,” said Tamara.

“Less than ten per cent do the daily recommended amount of exercise.

“The biggest drop off is from age 11 when puberty hits and they become self-conscious.

“We’re working with schools to change that and make girls feel more confident.

“It’s about listening to girls.

Dr Zoe Williams (Image: Brighton i360)

“Swimming is an issue, we work with a lot of south Asian girls from Muslim backgrounds who don’t want to swim with boys and want female lifeguards.

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“It’s about understanding where girls are coming from.

“We want to empower women through fitness and want them moving and feeling more confident.”

Sweaty Betty Founder Tamara Hill-Norton (Image: Brighton i360)

The trio were joined by seven other riders, including former Great British Bake Off contestant Miranda Gore Brown, who baked banana themed biscuits for the group.

Former Great British Bake Off contestant Miranda Gore Brown baked biscuits for the event (Image: The Argus)

Elaine Hart, founder of Chichester based Power Fitness Events, led the ride session that combined movement with positive chat, spoken over a high-energy playlist, as well as bananas.

"Every rider arrives to find a banana and a pen on their handlebars; it's an invitation to write a word that expresses how they feel or motivates them,” she said.

“By sharing banana words whilst we ride, it encourages reflection, focus, play, and inspires my bike chat.”

The session provided stunning views of Brighton (Image: Brighton i360)

Elaine said her sessions create a fun environment where woman can relax.

“Never give up on trying something new,” she added.

Miranda said the ride was “inspirational” and hoped her 15-year-old daughter feels encouraged to take up sport.

“I want girls to believe in themselves,” she said.

A glass of Nyetimber English sparkling wine was waiting for the group after they had worked up a sweat.

The group posed for a picture (Image: Brighton i360)

The proceeds from tickets to take part in the ride went to the Sweaty Betty Foundation, which focuses on supporting girls aged ten to 18 from underrepresented communities such as lower-income families, ethnically diverse backgrounds, girls with disabilities, and LGBTQ+ young people.