Brighton beach has lost its Blue Flag status after its water quality was downgraded.

A stretch of the beach near the Palace Pier, known as Brighton Central, lost the coveted title after the quality of water was reduced from excellent to good.

The demotion made the world-renowned beach ineligible to retain its prestigious international status.

However, nearby Hove Lawns beach retained its Blue Flag status, given to well-managed beaches around the world.

The award is assessed against strict criteria, including the provision of first aid and lifeguards, excellent water quality as set out by EU bathing water directives, and environmental management, including litter and waste.

Brighton Central and Saltdean beaches were awarded a Seaside Award each, which is presented to the best beaches in England.

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A spokesman for Brighton and Hove City Council said: “Back in November, we received notification from the Environment Agency that our water quality classification for Brighton Central beach for 2023 was ‘good’, rather than ‘excellent’.

“As only beaches which have ‘excellent’ bathing water are eligible for the Blue Flag Awards, we were unable to apply.

“However, we are pleased to have been awarded another Blue Flag for Hove Lawns and Seaside Awards for the beaches at Brighton Central and Saltdean and ensures visitors are guaranteed to find clean, safe, attractive and well-managed beaches.”

A total of 77 beaches across England met the high standard required for the Blue Flag award, including three in Sussex.

Some 128 beaches also display Seaside Awards, with 59 receiving both.

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Environmental charity Keep Britain Tidy announced the English winners of the awards for this summer.

Allison Ogden-Newton, chief executive of the charity, said; “Visitors to a beach flying a Blue Flag or Seaside Award can be assured the beach will be clean, safe and meet the highest environmental standards, as well as international bathing water quality standards.

“The Blue Flag is the world’s most recognised award for beaches and marinas and, in order to qualify, each applicant must meet and maintain a series of stringent environmental, educational, safety and accessibility criteria.

“The collective efforts of beach managers, volunteers, residents and businesses all contribute to the success of these sites in achieving the incredibly high standards demanded.”