Brighton: Insainsbury's art appears across the city

The art, by a not-for-profit collective of artists called Pattern Up, includes a painting in Trafalgar Street and a mock up store front in Gloucester Road, Brighton.

The painting, a play on the word "insane" and the supermarket chain Sainsbury’s, is a collaboration between Pattern Up and Haus of Lucy, an artist from Brighton known for taking existing artworks from paintings to porcelains, and adding her own touches for a modern, satirical twist.

The piece is a comment on the rising cost of living and the "insanity" of price rises.

The artwork depicts the local townsfolk rioting outside their local branch of “Insainsbury’s”.

Insainsbury's is by Pattern Up and Haus of Lucy (Image: Pattern Up)

A spokesman for Pattern Up told The Argus: “The Insainsbury's shopfront depicts the insanity caused by the cost of living crisis.

“It shows the impact from the rising costs of living such as from food costs, the wages from supermarkets and how this is causing people to overwork to compensate.

“The crisis is vastly damaging the mental health of those within the affected tax brackets.”

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The street artists from Pattern Up have been raising eyebrows in the city with their satirical art which include fake Brighton council signs announcing “designated crack and heroin zones”.

These signs appeared across the city in February (Image: The Argus)

These signs were met with some confusion back in February, when many residents thought the signs were legitimate.

At the time, a spokesman for Pattern Up said: “We are raising awareness about the widespread criminal exploitation of local children.

 “The crack and heroin notices depict the lack of community effort in preventing the exploitation and destruction of young lives through the supply and use of Class A and B drugs in the city.”

The Insainsbury’s artwork has been picked up by Enter Gallery in Bond Street, which is now selling the print online.

The giclée print is from a limited edition of ten which are signed and numbered by the artist.

They are available for purchase and a percentage of profits from sales of this piece will be donated to The Trussell Trust - a charity that works to end the need for food banks in the United Kingdom.