Brighton and Hove Museums wins big at European awards

Brighton and Hove Museums picked up two accolades at this year’s Transform awards, celebrating “the very best” in branding and communications.

A key feature in the new logo is an ampersand split into six segments to illustrate the five venues in the service as well as its online platform.

The quirky design by Brighton agency Baxter and Bailey scooped prizes in the Best Creative Strategy and Best Visual Identity in the Public Sector categories after a grilling from a panel of top judges.

The Brighton and Hove Museums logo (Image: Brighton and Hove Museums)

Brighton and Hove Museums chief executive Hedley Swain said: “It has been a complete pleasure to work with Baxter and Bailey on this project.

“They brought great understanding, excellent project management and fabulous creative ideas to our project and organisation.”

Brighton and Hove Museums’ new brand identity is being rolled out across the venues and incorporated in the digital, retail and enterprise departments, as well as on posters and in print.

Head of digital for Brighton and Hove Museums Kevin Bacon said: “Baxter and Bailey have proven an exceptional partner for Brighton and Hove Museums.

Inside the Royal Pavilion, run by Brighton and Hove Museums (Image: Brighton and Hove Museums)

“Working from first exploratory principles they have developed a bold and imaginative new brand identity, and a website that reflects some super-smart thinking in the user experience.

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“I’m enormously pleased with what they have achieved.”

Speaking on the success of his design at the awards, Matt Baxter of Baxter and Bailey said: “Thanks to Hedley, Kevin and the wonderful, welcoming teams at Brighton and Hove Museums.

“The opportunity to create a unifying, distinctive and vibrant identity for the cultural superstars of our home city was a dream project.”