Brighton is facing a “stag party drought” as hens outnumber bachelors seven to one.

The city saw a stag and hen boom since the pandemic, with bookings to Brighton soaring by 31 per cent last year.

However, new data shows that while hens are flocking there in their droves, stags do not love to be beside the seaside.

“Brides love Brighton, but the data suggests it is a bit of a stag party ghost town,” said Matt Mavir, managing director of stag and hen party provider Last Night of Freedom.

“It seems strange because Brighton has something for everyone – there’s sun, sea but sadly not stags.”

Booking data shows that, this weekend, Brighton is on course to be the third biggest hen do destination in the whole of Europe.

Approximately one in every 12 hen parties were staged in the city this weekend (Marcch 10 to 12)

Only Liverpool and Manchester are expected to host more hens across the entire continent, with bridal parties alone expected to be worth almost £250,000 to Brighton’s economy this weekend.

However, only seven stag parties are expected to visit, which is half as many are expected in Birmingham.

“Some places like Prague are built for stags, and some – like Valencia – are clearly more appealing to hens,” added Matt.

“But there’s a stag party drought in Brighton and I find it all a bit baffling. The weather is great, the nightlife and even better and we offer stags everything from the chance to ride a monster truck to firing an assault rifle – plus the football team are absolutely flying -  so there’s plenty of fun to be had.

“But the good news is the hen party sector is absolutely thriving. We are expecting dozens of groups there this weekend, and with each one worth around £5,000 to the city, Brighton’s bars and hotels should a bumper weekend – especially since we are still months away from the peak party period.”