The majority of people in Brighton feel that their mental health has been hit by fake health information online, a study has revealed.

The study, undertaken by Superdrug’s online doctor service, found that nearly nine in ten people in Brighton feel their mental health has been negatively impacted by health misinformation online.

Research also found that the majority of people had taken health advice online in the past year but that ten per cent of people had later found this information to be false.

The percentage of people negatively affected by health misinformation in Brighton is the highest measured in major regions in the UK. Other cities that were most affected include Glasgow and Southampton.

Aside from affecting them psychologically, 63.3 per cent of people in Brighton feel their personal relationships have been impacted by health misinformation.

Just under three quarters of people feel their general confidence has also been impacted.

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Superdrug have also given advice on how to spot health misinformation, including to be aware of social media algorithms.

Other advice includes checking the sources of information, remembering that everyone’s body is different and acknowledging that “If a piece of information looks too amazing, it is probably too good to be true”.