A council is cracking down on costly and "unsightly" flyposting.

From tomorrow, new enforcement measures will be introduced by Brighton and Hove City Council to tackle flyposting and stickering across the city.

Flyposting is the illegal practice of putting up advertisements, posters, banners or stickers on properties, lampposts, telephone boxes or other structures on the streets without consent.

Community protection warnings (CPWs) and community protection notices (CPNs) will be issued to offenders to help the council reduce flyposting and stickering.

The measures were agreed by councillors at November’s environment, transport and sustainability committee, which hopes they will be more effective in dealing with persistent flyposters.

A council spokesman said: “By issuing CPWs and CPNs to the individuals and bodies responsible for the flyposting, we can improve the look and feel of the city.

“Flyposting and stickering is a recurring problem which has a detrimental effect on the city’s public realm. It’s unsightly and costs the city thousands of pounds each year to remove.

“The new measures will allow us to tackle individuals, promoters, businesses or organisations responsible for illegal flyposting, with a key focus on those who use it for advertising and commercial gain.”

The action will see CPWs issued to individuals, promoters, businesses or organisations suspected of causing the problem. The CPW will ask them to take reasonable steps to ensure it doesn’t happen again.

If the behaviour persists, a CPN may be served when the recipient of a CPW fails to comply to the request of the CPW.

Councillor Elaine Hills, who co-chairs the environment, transport and sustainability committee, said: “Flyposting spoils the look and feel of our city. It is difficult and costly to remove flyposters and stickers, and they often cause damage to property and other structures on our streets.

“We’re introducing CPWs and CPNs to tackle flyposting more effectively. It means that we can target the clubs, promoters and advertisers who cause most of our flyposting issues and put responsibility back on the offender to remove the flypost.

“Our priority is to make sure that Brighton and Hove remains a wonderful place to live, work and visit and the new measures will hopefully deter flyposters and keep our streets looking clean and tidy.”