When it comes to comfort food, a beef burger with a golden brioche bun would be high on many people’s list – but would you consider a rainbow, blue or lime green burger?
An events business has taken the bold step of selling a variety of “ugly” burgers which have been shocking hungry customers.
Leo Ferenc, 61, who runs Sussex company Leonati, said he tries to “stand out” with all his business ventures, which include selling coffee and pizzas out of a converted London cab.
This year he has decided to take it one step further by selling a colourful array of burgers which are made all with local ingredients.
Leo, who lives near Battle, told The Argus: “We were going for a bit of a shock factor, definitely.
“We want to set ourselves apart from the average burger wagon that you might find at a festival, wedding or party.
“We have quite quirky vehicles to start with, but we decided to make the burgers look a little more unusual than the beige common variety.
“The beef we use is fantastic, it’s from Tottingworth Farm in Heathfield, the fish is from Hastings. It’s all local stuff.
“The dough is dyed, all the products are natural inside the buns. The green bun is done with spinach, the red buns are cranberry or pomegranate and the blue one is dyed with blueberry. It doesn’t leave a taste, it’s used in such a small amount that you can’t taste those flavours. It’s purely for colouration.
“We ask the baker to do it for us as we don’t have the facilities to bake the amount of buns we would need en masse.”
Leo said his business, Leonati Event Catering, has received much attention for the burgers, which are sold out of a 1985 VW horsebox van.
He added: “The reaction has been fantastic. When the burgers arrive in front of people, they look so different to what people have had before visually. We do children’s burgers too.
“We’re getting a lot of work from it and recommendations.”
Leo, who worked as a photographer, started his business in March 2020 during the first lockdown and went into the hospitality and events industry with his current business. He caters for events all over the country.
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