Artificial intelligence has shown Brighton Pavilion in a new light.
A team from the builders’ merchant Selco Builders Warehouse used an AI art tool to reimagine the building in the style of three contemporary architects.
The tool, called Midjourney, has been used for other UK landmarks including Edinburgh Castle, the Royal Albert Dock in Liverpool, Battersea Power Station in London, York Minster and Windsor Castle.
The pictures show the Pavilion in the style of Antoni Gaudi, Zaha Hadid and Renzo Piano.
AI uses algorithms to generate images or videos by combining and altering existing images.
Typically, users can write descriptions which the AI algortihm combines that with a database of real-life images to generate new ones.
“UK cities play host to iconic buildings new and old, from Brighton Pavilion to Edinburgh Castle end everything in between,” said Carine Jessamine, marketing director at Selco Builders Warehouse.
“With interest in architecture and architectural styles on the rise, we were curious how some of the nation’s most famous landmarks would translate into different architectural styles.”
Antoni Gaudi was a Catalan architect famous for being a founder of the modernism movement.
He is most famous for his Barcelona buildings, most notably the landmark Sagrada Familia church.
Designing extravagant, almost shapeshifting structures became Gaudi’s staple, and he’s best remembered for his designs around the Catalan capital.
Dame Zaha Hadid was an Iraqi-born British architect known for her radical designs.
She designed the London Aquatics Centre, which was used in the 2012 Olympics, and the Al-Janoub Stadium which has hosted some matches from the Qatar World Cup.
Renzo Piano is an Italian architect best known for his high-tech designs.
Many will be aware of one of his works – the tallest skyscraper in London, the Shard.
Ms Jessamine said: “With the capability of artificial intelligence to visualise new concepts, we were able to create impressions of existing buildings in the distinct design styles of renowned architects Antoni Gaudi, Zaha Hadid, and Renzo Piano.
“Our hope is that these fun designs can inspire projects both big and small to embrace the art that goes into design and construction.”
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